What a listing video costs in 2026, and what it should
A traditional listing video costs between $250 and $1,000 per listing. The average agent spends $245 per listing on photos and nothing at all on video. Those two numbers explain each other. This post itemizes what the money buys, what it misses, and what a fair price looks like when you close nine deals a year.
Where the $250 to $1,000 goes
The range comes from AutoReel's roundup of listing video costs, and it is wide because the product is wide. At the low end you get a videographer with a gimbal, a walk-through, and a music bed. At the high end you get drone, twilight, an edit with titles, and an agent intro that took four takes. Either way, the clock starts when the videographer arrives and stops when the file lands in your inbox.
That same source notes that only about 20% of marketing orders include video. So the videographer's price is set by a small, irregular market. You pay for travel, scheduling, and the fact that the person holding the camera does not have another job that afternoon. None of that is waste. It is just the cost of doing something once, by hand, on location.
The photo number tells the other half of the story. Per NAR figures cited by reel-e.ai, the average agent spends $245 per listing on photos and nothing on video, and only 26% of agents consistently use video on every listing. Photos are a fixed habit. Video is a decision you make each time, and most of the time the decision is no.
What the comparison shopping looks like
Agents who price out video usually compare it to two things. The first is the photographer, who is already there and already paid. The second is the portal upgrade.
Zillow Showcase has no published price. Agents report paying $300 to over $1,000 per listing, and Zillow claims 75% or more additional views and a 2% higher sale price, about $7,000 on a typical home. Read those claims however you like. The point for this post is the price band. Showcase sits in the same $300 to $1,000 window as a videographer, and it buys placement on one website, for one listing, for as long as that listing is live.
So the honest comparison is not video versus nothing. It is $250 to $1,000 for a video you own and can post anywhere, versus $300 to $1,000 for a listing presentation that lives inside someone else's product. Both expire when the listing sells. One of them leaves you with a file.
What the video is supposed to do for you
Here is the part the per-listing math leaves out. A listing video has two audiences. The first is buyers, who will watch 20 seconds and decide whether to book a showing. The second is the next seller, who is deciding whether to call you.
That second audience is larger than it looks. NAR data cited by RealEstateAgentLeads puts 73% of homeowners as more likely to list with an agent who uses video. The seller does not watch your listing video to learn about that house. They watch it to see what their house would look like in your hands. A listing video is a listing presentation you do not have to be in the room for.
That changes the accounting. If you treat the video as a cost of marketing one property, $600 against one commission looks fine but optional. If you treat it as the thing that helps the next listing pick you, the cost belongs in a different column. It is not a per-listing expense. It is the reason you have listings.
What it should cost for an agent closing nine deals
The typical Realtor closed 9 transaction sides in 2025, with a median of 13 years in the business. Call it four or five listings a year for a solo agent who works both sides. At $600 per video, that is $2,400 to $3,000 a year for listing video alone, and you get a video only in the months you have a listing.
That is the real problem with per-listing pricing. It is lumpy. You pay the most in your busiest months, when you have the least time to use the file, and you pay nothing in the slow months, when you have no listings and nothing to post. The months you most need to be visible are the months the model gives you nothing.
A fair price for a solo agent should do three things. It should be flat, so a slow quarter does not go dark. It should produce video whether or not you have a listing that month, because most of the reasons agents stop doing video are about friction, not budget. And it should land somewhere between what you already spend on photos and what one videographer visit costs. Something in the range of $100 to $200 a month clears all three (MirriFi's plans sit inside it). Anything that requires you to schedule a shoot does not.
The one thing a flat model cannot replace is the drone shot of the waterfront listing. If the house earns a videographer, hire one. For the other eleven months, you need something that keeps running when you are not on camera. The 15 real estate video marketing tips on this site cover what to do with the footage once you have it, and the field guide for agents who hate the camera covers why recording less is the way to post more.
Where MirriFi fits
MirriFi is one recording session of about fifteen minutes on your phone, then branded videos in your face and voice every month, including listing tours when you have a listing and market updates and Topic videos when you do not. Plans start at $99 a month for 2 videos, which is less than half of one videographer visit at the low end of the range. It will not replace a drone over a waterfront property. For everything else, see it on your own face, no card, no call.