Privacy Policy

01Information We Collect

Information You Provide Directly

Contact and account information

name, email address, phone number, and account credentials when you register for a Mirrifi account.

Payment information

billing name and address. Payment card data is processed directly by our third-party payment processor. We do not store full card numbers on our systems.

Media files

photographs, video recordings, and audio/voice recordings that you upload to our platform for the purpose of creating your AI-generated content.

Social media information

credentials or account access you provide to enable content publishing on your behalf.

Communications

messages, support requests, or feedback you send to us.

Information Collected Automatically

• IP address, browser type, device identifiers, and operating system.
• Pages visited, time spent on pages, links clicked, and referring URLs.
• Cookies and similar tracking technologies (see Section 6).

02Likeness, Voice & Biometric Data

Important Notice

To deliver our services, Mirrifi collects and processes photographs, video recordings, and voice recordings that constitute your personal likeness and voice data. This section describes how we handle that data.

When you onboard as a Mirrifi client, you provide explicit written consent authorizing us to use your uploaded media files to create AI-generated video and social content on your behalf. Specifically, you confirm that:

• The files you upload are of you, and you own or hold the rights to those files.
• You authorize Mirrifi to use those files to create AI-generated marketing content for your account.
• You understand that your uploaded files and generated content must comply with applicable platform policies, safety standards, and acceptable use requirements.
• Uploaded files may need to be replaced if they are unusable or do not meet platform technical requirements.

Your likeness and voice data is used exclusively to produce content for your account. We do not sell, license, or share your likeness or voice data with third parties except as necessary to operate our AI content creation pipeline, and only under strict confidentiality and data processing terms.

You may withdraw your consent and request deletion of your likeness and voice data at any time by contacting privacy@mirrifi.com. Withdrawal of consent will result in our inability to continue providing services to your account.

03How We Use Your Information

Service delivery

To create your AI-generated video and social media content, manage your account and dashboard, and publish content as authorized.

Payments

To process subscription and service fees through our payment processor.

Communications

To send account notifications, service updates, and support responses. We may also send marketing communications; you may opt out at any time.

Platform improvement

To analyze usage patterns, improve our services, and troubleshoot technical issues.

Legal compliance

To comply with applicable laws, respond to lawful requests, and protect our rights and the rights of others.

Safety and fraud prevention

To detect and prevent misuse of our platform, including unauthorized uploads of third-party likenesses.

04Third-Party Service Providers

We share your information with third-party service providers only as necessary to deliver our services. These providers are contractually bound to handle your data securely and only for the purposes we specify. Categories of providers we use include:

Payment processors

To handle billing and subscription management securely.

AI video and voice synthesis providers

To generate your AI-powered video content using your authorized media files.

Cloud infrastructure and hosting providers

To store data and operate our platform.

Analytics providers

To measure website and platform performance.

Email and communications platforms

To deliver transactional and marketing messages.

Social media platforms

To publish content on your behalf when you authorize us to do so.

We do not sell your personal information. A current list of specific sub-processors is available upon request at privacy@mirrifi.com.

05Cookies & Tracking

We use cookies and similar tracking technologies on our website, including:

Essential cookies

Required for basic site functionality and security.

Analytics cookies

Used to understand how visitors use our site (e.g., Google Analytics).

Advertising and remarketing pixels

Used to measure the performance of our marketing campaigns and show relevant advertising (e.g., Meta Pixel, Google Ads).

You can control cookie settings through your browser preferences. Disabling certain cookies may affect site functionality. We honor browser-level Do Not Track signals where technically feasible.

06Data Retention

We retain your personal information for as long as your account is active or as necessary to provide our services. When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or fraud prevention purposes.

Your uploaded media files (photos, video, voice) will be deleted within 30 days following account closure or upon your written request, unless an active legal hold applies.

07Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access

Request a copy of the personal data we hold about you.

Correction

Request correction of inaccurate or incomplete information.

Deletion

Request deletion of your personal data, subject to legal retention obligations.

Withdrawal of consent

Withdraw consent for use of your likeness and voice data at any time.

Opt-out of marketing

Unsubscribe from marketing communications via the link in any email or by contacting us directly.

Data portability

Request a portable copy of data you have provided to us.

To exercise any of these rights, contact us at privacy@mirrifi.com. We will respond within 30 days.

08Security & Text Messaging

Text Messaging & SMS Privacy

If you provide your mobile phone number and opt in to receive text messages from Mirrifi, we may send you customer care and account-related messages, including account management updates, responses to support requests or customer inquiries, and notifications regarding the status or completion of services.

You may receive up to 6 text messages per month. Message and data rates may apply depending on your mobile carrier and service plan.

You may opt out of text messages at any time by replying STOP to any message. You may reply HELP for assistance.

Mirrifi does not sell, rent, share, or otherwise provide your mobile phone number, SMS consent, or text messaging opt-in information to third parties or affiliates for their marketing or promotional purposes.

We may use service providers solely as necessary to operate and deliver our text messaging program. These providers are permitted to process mobile information only for the purpose of providing services to Mirrifi and may not use that information for their own marketing or promotional purposes.

We implement industry-standard technical and organizational security measures to protect your personal information, including encrypted data transmission (HTTPS/TLS), access controls, and secure credential storage. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at privacy@mirrifi.com.

09Children's Privacy

Mirrifi's services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided personal information, we will delete it promptly. If you believe a minor has submitted information to us, please contact privacy@mirrifi.com.

10Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11Contact Us

For privacy-related questions, requests, or concerns, contact us at:

Mirrifi, LLC

Privacy Officer

privacy@mirrifi.com