Legal & Privacy
Privacy Policy
Effective Date: June 1, 2025 · Last Updated: June 1, 2025 · Mirrifi, LLC — Arizona
Contents
Who We Are
Information We Collect
Likeness, Voice & Biometric Data
How We Use Your Information
Third-Party Service Providers
Cookies & Tracking
Data Retention
Your Privacy Rights
Security
Children's Privacy
Changes to This Policy
Contact Us
- Who We Are
Mirrifi, LLC ("Mirrifi," "we," "us," or "our") is a marketing services company registered in Arizona. We operate the website located at mirrifi.com and provide AI-powered digital content creation services, including the development of AI-generated video and social media content on behalf of our clients.
This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you visit our website, create an account, or use our services.
- Information We Collect
Information You Provide Directly
Contact and account information: name, email address, phone number, and account credentials when you register for a Mirrifi account.
Payment information: billing name and address. Payment card data is processed directly by our third-party payment processor. We do not store full card numbers on our systems.
Media files: photographs, video recordings, and audio/voice recordings that you upload to our platform for the purpose of creating your AI-generated content.
Social media information: credentials or account access you provide to enable content publishing on your behalf.
Communications: messages, support requests, or feedback you send to us.
Information Collected Automatically
IP address, browser type, device identifiers, and operating system.
Pages visited, time spent on pages, links clicked, and referring URLs.
Cookies and similar tracking technologies (see Section 6).
- Likeness, Voice & Biometric Data
Important Notice: To deliver our services, Mirrifi collects and processes photographs, video recordings, and voice recordings that constitute your personal likeness and voice data. This section describes how we handle that data.
When you onboard as a Mirrifi client, you provide explicit written consent authorizing us to use your uploaded media files to create AI-generated video and social content on your behalf. Specifically, you confirm that:
The files you upload are of you, and you own or hold the rights to those files.
You authorize Mirrifi to use those files to create AI-generated marketing content for your account.
You understand that your uploaded files and generated content must comply with applicable platform policies, safety standards, and acceptable use requirements.
Uploaded files may need to be replaced if they are unusable or do not meet platform technical requirements.
Your likeness and voice data is used exclusively to produce content for your account. We do not sell, license, or share your likeness or voice data with third parties except as necessary to operate our AI content creation pipeline, and only under strict confidentiality and data processing terms.
You may withdraw your consent and request deletion of your likeness and voice data at any time by contacting privacy@mirrifi.com. Withdrawal of consent will result in our inability to continue providing services to your account.
- How We Use Your Information
Service delivery: To create your AI-generated video and social media content, manage your account and dashboard, and publish content as authorized.
Payments: To process subscription and service fees through our payment processor.
Communications: To send account notifications, service updates, and support responses. We may also send marketing communications; you may opt out at any time.
Platform improvement: To analyze usage patterns, improve our services, and troubleshoot technical issues.
Legal compliance: To comply with applicable laws, respond to lawful requests, and protect our rights and the rights of others.
Safety and fraud prevention: To detect and prevent misuse of our platform, including unauthorized uploads of third-party likenesses.
- Third-Party Service Providers
We share your information with third-party service providers only as necessary to deliver our services. These providers are contractually bound to handle your data securely and only for the purposes we specify. Categories of providers we use include:
Payment processors: To handle billing and subscription management securely.
AI video and voice synthesis providers: To generate your AI-powered video content using your authorized media files.
Cloud infrastructure and hosting providers: To store data and operate our platform.
Analytics providers: To measure website and platform performance.
Email and communications platforms: To deliver transactional and marketing messages.
Social media platforms: To publish content on your behalf when you authorize us to do so.
We do not sell your personal information. A current list of specific sub-processors is available upon request at privacy@mirrifi.com.
- Cookies & Tracking
We use cookies and similar tracking technologies on our website, including:
Essential cookies: Required for basic site functionality and security.
Analytics cookies: Used to understand how visitors use our site (e.g., Google Analytics).
Advertising and remarketing pixels: Used to measure the performance of our marketing campaigns and show relevant advertising (e.g., Meta Pixel, Google Ads).
You can control cookie settings through your browser preferences. Disabling certain cookies may affect site functionality. We honor browser-level Do Not Track signals where technically feasible.
- Data Retention
We retain your personal information for as long as your account is active or as necessary to provide our services. When you close your account, we will delete or anonymize your personal information within 90 days, except where we are required to retain it for legal, regulatory, or fraud prevention purposes.
Your uploaded media files (photos, video, voice) will be deleted within 30 days following account closure or upon your written request, unless an active legal hold applies.
- Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
Access: Request a copy of the personal data we hold about you.
Correction: Request correction of inaccurate or incomplete information.
Deletion: Request deletion of your personal data, subject to legal retention obligations.
Withdrawal of consent: Withdraw consent for use of your likeness and voice data at any time.
Opt-out of marketing: Unsubscribe from marketing communications via the link in any email or by contacting us directly.
Data portability: Request a portable copy of data you have provided to us.
To exercise any of these rights, contact us at privacy@mirrifi.com. We will respond within 30 days.
- Security
We implement industry-standard technical and organizational security measures to protect your personal information, including encrypted data transmission (HTTPS/TLS), access controls, and secure credential storage. No method of transmission over the internet is 100% secure, and we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at privacy@mirrifi.com.
- Children's Privacy
Mirrifi's services are intended for individuals 18 years of age and older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that a minor has provided personal information, we will delete it promptly. If you believe a minor has submitted information to us, please contact privacy@mirrifi.com.
- Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of our services after any changes constitutes acceptance of the updated policy.
- Contact Us
For privacy-related questions, requests, or concerns, contact us at:
Mirrifi, LLC
Privacy Officer
privacy@mirrifi.com