We built the video team agents were never going to hire.
MirriFi started with a simple observation from inside a large brokerage: the agents who win with video are not the best on camera. They are the ones who found a way to stop being the bottleneck.
Our founder spent years as a fractional CMO for one of the largest independent brokerages in the Northeast. Every quarter the same conversation: video works, agents know it, almost none of them do it.
The software vendors answered with more software. Another login, another editing tool, another course on "showing up authentically." The agents kept not showing up, because the problem was never the tool. It was the camera, and the calendar.
So we removed both. MirriFi trains a digital twin from one short capture, writes scripts from live market data, screens every one for Fair Housing compliance, and delivers finished videos on a schedule. The agent approves. That is the whole job.
Not software. A service. That is not a tagline, it is the entire business model.
Four rules we don't break.
Done for you, not do it yourself
If a step needs the agent to learn a tool, we have failed. Approval is the only action we ask for.
Real data or nothing
Every market update pulls live local stats. We never publish a number we cannot source.
Compliance is not optional
Fair Housing screening runs on every script, every time. Convenience never outranks the rules agents work under.
Your face, your call
A digital twin is a serious thing to hand someone. Nothing renders without your explicit approval, and your likeness is never reused.
Serious infrastructure, invisible to you.
You will never log into any of this. But it is worth knowing what is doing the work.
See yourself deliver a market update. Free.
One photo is all we need to show you what this looks like.